The development
is at its pace and the rural areas are
transforming into urban one. But it is not developed as urban areas , there
is scarcity of resources than any
developed town or city. When it comes to advertising in villages it becomes a
great challenge. As almost 67% of
population resides in Indian villages we can not ignore them if we want the
product to be distributed and known all over the sub continent .
Efforts should
be made to make villagers aware of different option available for a single
product , like one product of different brands, they should be made aware of
the term brand and the brand value of any product . This can be done by
adopting various methods of promotions. Though promoting or advertising in the
village is can turn up to be more challenging because people there do not
bother about such things, what they want is that their basic amenities should
be full filled and elementary things should be available to them.
They can be
made aware about the variety by a directed en-devour , Like rural outdoor hoardings
is one of the best way to attract the people in villages . If they don't watch
television or listen to radio or any media is not followed by them then making
colorful, attractive and comprehend hoardings are the best way to let the
common man know about the product. The major thing that should be kept in mind
is that the language of the hoarding should be such that it is understandable
to the mass.
Another great
option to make people cognizant of the product is wall painting. Walls can be
painted attractively and amusingly for the people so that it should be so
alluring that it can make people to stop and read it. Bus painting or any
vehicle painting can be done. As in villages there are buses or some particular
vehicles for transport , these can be painted winsomely to attract the mass
towards it .
You may want to promote business using STUDENTS Database advertising
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You may want to promote business using STUDENTS Database advertising
